This is a new series for that I’ve titled, “Ideas Worth Sharing”. It’s going to be posts, videos, and other ideas that I feel are important to people with celiac disease and really anyone interested in health and wellness. Inspired by Carrie Vitt’s new Healthy Skepticism series, I hope that we can get some great ideas out to as many people as possible — and creating positive change. Look for more coming soon.
By now, you’ve all seen this Chipotle commercial and I’ll be the first to say that I absolutely love it. It does a great job portraying the image of a company who cares. I spent over 15 years working as an art director in the advertising industry and I know how hard I worked at coming up with campaigns meant to stir people’s emotions and I knew I succeeded when any of our clients’ brands ended up being synonymous with morality or success. Chipotle has very masterfully done this with their advertising in recent years and this commercial could probably be considered one of the best in recent memory.
- Just in case you haven’t seen the Chipotle commercial yet -
Take a look at Carrie’s post to see the questions she has posed for Chipotle about their practices and how they have made some important distinctions about how they portray themselves vs. what they actually do. She points out a lot of clever language being used to portray their values as being wholesome and righteous.
We, as consumers, can help by campaigning for labeling and buying organic foods. I’d wager a fully organic Chipotle location would prosper even with higher prices.
Because we can’t count on marketing with integrity, we need accurate labeling. We also need to educate ourselves so we can wade through the crafty wording advertisers are paid to write. Let’s do that together.
I hope in the future I can change this post and help spread the word that Chipotle serves non-GMO food, cooked with unprocessed oils, and buys all their meat from farmers who raise animals the way they were intended to be raised. For now, I’ll continue watching with skepticism…
Thank you Carrie for a post full of valuable insight and extremely important questions that we must ask or otherwise we can continue our hopeless descent into a world of food that is controlled by corporate manipulation and greed. We’re already pretty deep in it, but we are truly at a point where we can either turn around and move in the right direction — I’m hoping for the best. I’m really looking forward to more of this series from Carrie. I’m eager to see what she comes up with next.
One last thought: I think Chipotle does do a better job than most in sourcing better food and I would like to believe that they really want to care. It’s not enough to say you’re doing it, you just have to do it. Like Carrie, I look forward to the day that I can happily patronize Chipotle knowing that they are different.
Read Carrie’s entire post on Deliciously Organic
